Glade wanted to add a bit of joy to people's Facebook feeds during the holiday season. So we made a series of looping GIFs based on their holiday scents to prove just how much joy can be found in each candle.
But the GIFs didn't stop there. We launched a new line of fragrances on social with a mesmerizing kaleidoscope.
Seeing joy is great and all, but we wanted people to be able to actually send joy. At least, in candle form. So we created a widget that allowed Twitter users to send a Timeless Joy candle to one of their pals.
We got a lot of briefs that included phrases like “snackable content” and “let’s make sure people don’t think this is for 75-year-old women.” Which is why we created eye-catching pins that helped pinners understand the feelings each scent could evoke.