Glade wanted to get people to feel more, so we created the Museum of Feelings, a living, breathing museum that allowed you to turn your feelings into digital art.
MoodLens portraits allowed people to turn their selfie into a digital mood ring that changed with their emotions.
Geo-targeted social posts teased the Museum of Feelings and MoodLens with videos and GIFs.
Out of Home
A digital billboard used real-time data to show the mood of the city and directed passersby to the Museum of Feelings. My face also happened to be on it. Hi, mom.
Gold Entertainment Cannes Lion / Silver & Bronze Design Cannes Lion / Bronze Creative Data Cannes Lion / Cyber, Digital Craft, Promo & Activation, Social Brand Experience Entertainment, Media, Creative Data Cannes Lion Shortlists / One Show Cross-Platform Innovation Silver Pencil / One Show Interactive Merit Award / One Show Cross-Platform Experiential Merit Award / One Show Print & Outdoor Merit Award / 2016 Webby Award Honoree / Brand Design Gold Clio / Ogilvy & Mather Raphaelson Award 2016 Best Campaign / Effie Awards Finalist Household Supplies & Services / Effie Awards Finalist Brand Experience / Effie Awards Finalist Media Innovation / Effie Awards Finalist Influencers / ADWEEK "Best of Ogilvy Advertising" / Best of Ogilvy VOL. 8 / London International Awards Silver in Design Installation / London International Awards Digital Finalist / London International Awards Innovative Use of Digital Finalist / Communication Arts