Glade wanted to get people to feel more, so we created the Museum of Feelings, a living, breathing museum that allowed you to turn your feelings into digital art. 

 

Experiential 

Quick heads up: the password for all this content may or may not be password. Like I can't say for sure, but it wouldn't hurt to give it a try. 

 

DIGITAL

MoodLens portraits allowed people to turn their selfie into a digital mood ring that changed with their emotions.

 

Mobile Experience

 

SOCIAL

Geo-targeted social posts teased the Museum of Feelings and MoodLens with videos and GIFs. 

 
 

Out of Home

A digital billboard used real-time data to show the mood of the city and directed passersby to the Museum of Feelings. My face also happened to be on it. Hi, mom. 

 

HUMBLE BRAGS

Gold Entertainment Cannes Lion / Silver & Bronze Design Cannes Lion / Bronze Creative Data Cannes Lion / Cyber, Digital Craft, Promo & Activation, Social Brand Experience Entertainment, Media, Creative Data Cannes Lion Shortlists / One Show Cross-Platform Innovation Silver Pencil / One Show Interactive Merit Award / One Show Cross-Platform Experiential Merit Award / One Show Print & Outdoor Merit Award / 2016 Webby Award Honoree / Brand Design Gold Clio  / Ogilvy & Mather Raphaelson Award 2016 Best Campaign / ADWEEK "Best of Ogilvy Advertising" / Best of Ogilvy / London International Awards Silver in Design Installation / London International Awards Digital Finalist / London International Awards Innovative Use of Digital Finalist / Communication Arts