Winter is rough. It's cold, it's dark and, odds are, you're neck deep in sweaters. To celebrate the return of the Shamrock Shake, we used the ultimate beacon of positivity to bust people out of their seasonal ruts.
We brightened up people's timelines with cheerful scenarios featuring the Shamrock Shake.
We let Shamrock Shake lovers perk up their moods the full 365 with an Instagram Story that could be captured and used as their phone's wallpaper.
In a never-done-before tactic, we created a series of event filters layered around our Shambow. As the user stepped closer to our activation, the filter messaging increased in brightness and cheerfulness.
Creativity Pick of the Day / Adweek Ad of the Day / Silver Chicago Addy Award OOH & Ambient – Installations / Silver Chicago Addy Award OOH & Ambient – Event /