Winter is rough. It's cold, it's dark and, odds are, you're neck deep in sweaters. To celebrate the return of the Shamrock Shake, we used the ultimate beacon of positivity to bust people out of their seasonal ruts.

 
 

Facebook

We brightened up people's timelines with cheerful scenarios featuring the Shamrock Shake. 

 

INSTAGRAM

We let Shamrock Shake lovers perk up their moods the full 365 with an Instagram Story that could be captured and used as their phone's wallpaper.  

 

SNAPCHAT

In a never-done-before tactic, we created a series of event filters layered around our Shambow. As the user stepped closer to our activation, the filter messaging increased in brightness and cheerfulness. 

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HUMBLE BRAGS

Creativity Pick of the Day / Adweek Ad of the Day